Proven record of excellence, creativity, and innovation throughout years at MLB

Please take a look at some of my favorite projects, initiatives, and campaigns I have worked on at MLB:

2022 MLB Postseason

• Instagram AR Face Filter (Postseason Debate)

  • Worked with Meta to create a fun face filter for fans on Instagram to use to make choices around the 2022 MLB season, Postseason, and baseball in general

• YouTube World Series Pregame Streams

  • Pitched for MLB's YouTube channel to have pregame livestreams from World Series onfield before games

• Snapchat World Series Cameos

  • Worked directly with Snapchat on using their Cameo AR face filter for fans to put themselves in World Series uniforms and send to their friends

• World Series Preview Reddit Talk

  • Worked directly with Reddit to use their Reddit Talk audio conversation feature, having MLB.com personalities discuss the World Series with fans on r/baseball (2.2m subscribers)

• Worked with TikTok on #WorldSeries Hashtag Challenge, TikTok LIVE from World Series, and #WorldSeries info landing page on TikTok

• Led MLB YouTube to highest day of viewership ever (5.7m views in one day)

2022 All-Star Game

• MLB All-Star Creator's Cup

  • Helped identify, recruit, and secure 16 influencers to participate in MLB's first ever Creator's Cup, an influencer-based MLB The Show tournament

  • Event garnered 523k views on YouTube and Twitch

• All-Star Player Snapchat AR Filter in LA

  • Worked with Snapchat and AR vendor to create a special AR filter in Los Angeles for All-Star Game involving AR versions of Mookie Betts, Shohei Ohtani, and Aaron Judge

  • Fans could interact with filter at MLB's All-Star Walk in downtown LA via the Snapchat app

2022 MLB Season

• Helped MLB transition to short-form vertical video across social media (Instagram Reels, YouTube Shorts, Snapchat Spotlight)

• Led MLB to 2nd highest YouTube viewership for an MLB season

• Assisted with the launch of MLB's BeReal account, the first professional sports league to launch

• Oversaw 2nd season of MLB's Twitch Gaming Creator Program

• Oversaw 2nd season of MLB Snapchat Discover Stories based around highlights

2021 Season

• MLB Tentpole YouTube/Twitch Watch Parties

  • Oversaw and helped coordinate seven live digital watch parties for tentpole MLB events on YouTube and Twitch (Opening Day, Home Run Derby, All-Star Game, Field of Dreams Game, Game 162, Division Series, World Series Game 1)

• Led MLB YouTube to highest viewership for a single season

• Launched MLB Twitch Gaming Creator Program, with four MLB The Show influencers streaming the game on MLB's Twitch channel

  • 90 total streams produced for this initiative

• Lead on MLB's @MLBGaming Twitter account to tie into the correlation between baseball fans and video games

2020 COVID Season Delay & Season

• MLB x MLB The Show Player's League

  • With the MLB season delayed, MLB and MLB The Show launched Player's League, a 30-player MLB The Show league featuring MLB players

  • Assisted with strategy and planning for Player's League, along with social coverage and execution when it was live

• #MLBAtHome livestreams

  • With no MLB action, MLB social media livestreamed more than 40 classic games on its social media channels

  • Planned and assisted with YouTube livestream execution of this initiative

• Launched MLB Twitch channel with special Jackie Robinson Day stream using MLB The Show 20

• Launched MLB's Discover Stories on Snapchat for 2020 Season

• Assisted with MLB's launch of MLB Originals on YouTube

  • In charge of YouTube optimization for MLB Originals, including thumbnail art direction and titling

2019 Season

• Executed channel strategy revamp for MLB YouTube channel, which has led to high growth in both total views and subscribers

• Became MLB's social media point-person for MLB Game of the Week Live on YouTube

• Launched MLB TikTok account, the second professional league on TikTok after NBA, and helped MLB gain its first 1 million followers on the account

2018 Season

• Worked directly with baseball YouTubers to increase amount of MLB content made by creators/influencers that lived on YouTube

  • Examples of creators I assisted can be found here and here

  • Saw early adopters grow their channels more than 300% in 2018, and MLB-focused YouTube channels increase 8x

2017 Season

• Was MLB's main on-site social media content capturer, running MLB's Instagram Stories and Snapchat account from jewel events such as Opening Day, All-Star Game, Postseason, and the World Series

  • Also provided photo/video content for MLB's Twitter/Facebook/Instagram accounts while on-site

2016 Season

• Launched MLB's Reddit account and grew it to the most engaged-with Reddit account for a professional league

2015 Season

• Assisted with club social media strategy for six clubs as a part of MLB Advanced Media's structure

  • Assisted with social media strategy for World Series Champion Kansas City Royals, including campaign planning and strategy, along with onsite content capturing

2014 Season

• Ran MLB social media accounts (Twitter, Instagram, Facebook), creating content and posting on our main accounts throughout 2014 season

2013 Season

• With MLB Advanced Media's structure, was asked to assist with MLB club social media posting, which included livetweeting games, posting game recaps, posting tune-in information, and working hand-in-hand with teams to make their social media platforms better